What is an ad group and how should I use them?
An ad group is a named container that ads are organised into. Every ad must belong to a group- it is not possible to create an ad without assigning it to one.
What groups are for
Groups provide a way to organise your ad inventory in a way that makes sense for your operation. You might create a group per advertiser, a group per campaign type, or a group per time period. The grouping itself does not affect how ads are displayed on the site- it is primarily an organisational tool for managing your inventory in the CMS.
Custom fields per group
One practical use of groups is that each group can have its own set of custom fields. If certain advertisers or ad types require additional information to be stored alongside the ad, a dedicated group with the relevant custom fields configured is the way to handle this. Contact your site administrator if you need custom fields added to a group.
Managing groups
Ad groups are managed from the Ad Groups section within AdWizard in the CMS. You can create new groups, rename existing ones, and delete groups that are no longer needed. Deleting a group will also delete all ads within it, so take care when removing groups that may still contain active ads.
What groups are for
Groups provide a way to organise your ad inventory in a way that makes sense for your operation. You might create a group per advertiser, a group per campaign type, or a group per time period. The grouping itself does not affect how ads are displayed on the site- it is primarily an organisational tool for managing your inventory in the CMS.
Custom fields per group
One practical use of groups is that each group can have its own set of custom fields. If certain advertisers or ad types require additional information to be stored alongside the ad, a dedicated group with the relevant custom fields configured is the way to handle this. Contact your site administrator if you need custom fields added to a group.
Managing groups
Ad groups are managed from the Ad Groups section within AdWizard in the CMS. You can create new groups, rename existing ones, and delete groups that are no longer needed. Deleting a group will also delete all ads within it, so take care when removing groups that may still contain active ads.