What is CraftCMS and why does DestinationCore use it?

raftCMS is a content management system- the platform that powers the back end of your website and gives your team a structured way to create, edit, and publish content. Unlike more generic website platforms, CraftCMS is built around the idea that every site is different. Its content model is highly flexible, which means DestinationCore can define exactly what fields, sections, and entry types each site needs, rather than working around the constraints of a fixed, one-size-fits-all system.

For destination marketing organisations and tourism boards, this flexibility matters. A site that needs to manage events with dates and booking links, accommodation listings with accessibility criteria, trail downloads with GPX files, and a blog- all while serving multiple regional sites from a single install- requires a content structure that maps to real-world complexity. CraftCMS allows us to build that structure deliberately, rather than retrofitting content into templates that were not designed for it.

CraftCMS also has a strong track record of stability, a well-maintained plugin ecosystem, and a clear upgrade path. For organisations investing in a long-term digital presence, it is a platform built to last.