What is the difference between a campaign template and a campaign?
A campaign template and a campaign are two distinct things in the Email Automation system, and understanding the difference is important to getting the most out of the feature.
Campaign templates
A campaign template is a reusable blueprint. It defines the rules for your email programme- which content sections to include, which Mailchimp audience to send to, what the subject line should be, the intro text, and how often the campaign should be generated. A template does not itself get sent to subscribers; it is the instruction set that campaigns are built from.
You create a template once and it can generate many campaigns over time. For a recurring weekly newsletter, for example, you create one template and it produces a new campaign each week automatically.
Campaigns
A campaign is an individual email generated from a template at a specific point in time. It contains the actual content pulled from your site at the moment it was generated- the events, blog posts, offers, or other entries that were live and published when the campaign was created. A campaign has a status, a subject line, and a Mailchimp campaign ID, and it can be previewed, tested, and sent.
Think of it this way: the template is the recipe, and each campaign is a meal prepared from that recipe using whatever fresh ingredients were available on the day.
Campaign templates
A campaign template is a reusable blueprint. It defines the rules for your email programme- which content sections to include, which Mailchimp audience to send to, what the subject line should be, the intro text, and how often the campaign should be generated. A template does not itself get sent to subscribers; it is the instruction set that campaigns are built from.
You create a template once and it can generate many campaigns over time. For a recurring weekly newsletter, for example, you create one template and it produces a new campaign each week automatically.
Campaigns
A campaign is an individual email generated from a template at a specific point in time. It contains the actual content pulled from your site at the moment it was generated- the events, blog posts, offers, or other entries that were live and published when the campaign was created. A campaign has a status, a subject line, and a Mailchimp campaign ID, and it can be previewed, tested, and sent.
Think of it this way: the template is the recipe, and each campaign is a meal prepared from that recipe using whatever fresh ingredients were available on the day.